April 18, 2022 Alida Markwood 0Comment

Alicia and Errin, owners of locally owned business En Forma Sayulita, talk about their business and personal backgrounds in this exclusive interview.

1. Can you tell me a bit about yourselves and your business?

Alicia grew up in San Francisco and I grew up in Australia and after meeting in Laos in 1999 we have spent the last 20+ years building careers and a family in the San Francisco Bay Area. We came to Sayulita in 2020 after our event businesses were shut down due to Covid and we needed somewhere more affordable to survive until our industry returned. En Forma Sayulita provides a one stop resource for all wellness related happenings in Sayulita. We provide a live calendar of all wellness activities in Sayulita and the surrounding areas as well as educational resources on the different types of wellness available. Many people are not familiar with powerful healing tools such as breathwork, reiki, shamanism, soundbaths, to name just a few. Our website looks to demystify the mystic and holistic practices used by generations of native cultures by explaining them in everyday terms. 

2. What inspired you to start your business?

Covid! After arriving in town and learning of all the wellness options available in Sayulita we tried to take advantage of them but couldn't find reliable information or schedules. We quickly realized that the area needed a more organized source of information for people like us in need of healing. As we near the end of this world wide pandemic, we need to heal, we need to find connection to others and within ourselves. Wellness is something that needs to be accessible to everyone so our goal is to educate and promote wellness for both the good of the greater community and to create a safe place for healers to promote their gifts. 

3. What is your process for creating specialized services for your clients?

Our goal is to create a platform for qualified healers to suit where they currently are in their professional lives, with an assortment of packages and services.  We personally work with each client to make sure that they are in the right package to promote and grow their business based on their needs and desires. As for our calendar subscribers, we strive to maintain current and reliable class schedules and available wellness options here in Sayulita so that they can be assured that they are well educated and confident in the services they are booking.

4. What services do you provide?

We provide a wellness content marketing platform which gives qualified healers/practitioners a place to showcase their services and a place where people can go to find those services. 

5. What can guests expect from your offered experiences?

By advertising their services on our website, practitioners and studios/clinics can expect more exposure for their businesses both locally and, more importantly, to visitors abroad who are looking to travel to the area and utilize their services. They will be able to focus more on their skillset and leave the marketing and advertising to us. For people who are using our calendar to find out what wellness options are available, they can expect to find pre-qualified practitioners and businesses who offer high quality services that will deliver a great experience.

6. Can you share a memorable happy client story?

Our first wellness concierge client came to us to create a week-long itinerary that brought in the spirit of Sayulita while finding ways to incorporate healing and wellness. It was a group of six ladies who had spent the last 2 years homeschooling their children while also trying to work full time jobs and maintain their homes. They took our advice and we just booked them one activity a day, giving them plenty of time to relax and enjoy some quiet beach time while also participating in some amazing healing opportunities that were not available to them at home. Surf lessons, morning yoga on the beach, sound baths, breathwork and also a Mezcal tasting with food pairing! They said that they had not felt that good in a long time; they were reinvigorated after a rough couple of years and felt ready to get back to their families with a new lease on life. They also made a point of saying that they were now going to try to incorporate some of these wellness practices into their everyday lives and also introduce them into their husband's and children's lives. It was heartwarming and felt amazing to be able to say that we had helped breathe new life into this group of ladies. And of course they couldn't wait to bring their friends and families back to experience beautiful Sayulita!

7. How long have you been in operation?

The idea came about a year and a half ago and after a 24 hour work session, the website framework was born! We formally launched the site in September 2021.

8. Is there anything special that you would want to share?

Our goal is to help improve Sayulita by strengthening the wellness community and bringing everyone together with the common goal of healing both the local community and visitors. It was through our own personal journey of losing the life we knew and finding peace in our next chapter that brought us here. We also hope to give back to the community, particularly the children,  through our complimentary Kids & Community resource page and calendar which will promote all of the kid and family friendly wellness options in Sayulita.  

9. What does your business offer that separates it from the rest?

Our live calendar and wide scope of wellness activities sets us apart from any other options out in the marketplace!  Scheduling is half the battle when it comes finding time for oneself.  So whenever you have a day or moment to give to yourself, you can simply look at our calendar (whether online or right on your phone if you subscribe!). Finding wellness options all in one place and scheduling with confidence in the information makes for a much less stressful process.

10. What are your future plans for the business? Any new goals? 

Our short term goal is to be the number one resource for all wellness activities in Sayulita and surrounding areas. Our long term goal is to be a socially responsible Airbnb style platform for wellness activities and events!  We will conquer this one town at a time, but for now our goals are simple - making healing and wellness more accessible to the communities that need them the most!

11. How long have you lived in the area? What are your favorite aspects of Sayulita? 

We have lived in Sayulita for almost 2 years. Our favorite things about Sayulita are the friendly, small town feel, the golf cart commutes, long days at the beach ending in sunsets with friends, how safe it feels, and of course the wellness opportunities. Personally, the sound baths are our favorite!

Thank you so much Errin and Alicia for taking the time to speak with Sayulita Life. Please be sure to visit their Sayulita Life listing here!