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Nicoella Event Design & DJing in Sayulita, Nayarit Mexico

Professional Event and Wedding DJ, MC and Sound Manager
Professional Event and Wedding Planner, Designer and Stylist
Professional one stop shop for planning your ideal event, wedding or party
Over 10 years of Professional Service
Fluent in English and Spanish

Nicoella Event Design 
Planning, Design and Music for Life’s Best Moments

NICO (Nick Challed) - a Professional Event & Wedding DJ, MC and Sound Manager

ELLA (Lauren Toker) – a Professional Event & Wedding Planner, Designer and Stylist

Together we are your one stop shop for planning your ideal event, wedding or party in the Sayulita/Punta de Mita area.

We have over a decade of professional experience planning, designing and DJing events and weddings.  We produce events in both places we are lucky enough to call home - the Bahia de Banderas, in between Sayulita and Punta de Mita and the San Francisco Bay Area in California.

We've been described by many as "salt of the earth" people.  We appreciate good company, good food and organic beauty and design events with similar characteristics. 

We were first drawn to the Sayulita/Punta de Mita area for the exact same reasons you are probably choosing to host an event here.  The natural beauty is unparalleled. The mood is festive.  It is the quintessential place to relax. 

We want your experience planning a destination event to be exactly that – stress free, gorgeous and relaxed.  Planning an unforgettable event is no easy task. You want an epic party, but there are endless details and considerations. We are here to provide you with creative support and guidance.

The value added when you hire us for your event, wedding or party:

- We have the skills to do it all - Planning, Design, Styling, DJing, Sound System Set Up, Sound Management

- We have years of professional experience – Lauren has deep knowledge of design as a former interior and prop stylist and Nick used to be a radio DJ.

- We have strong knowledge of the event & wedding industry both inside and outside of Mexico

- We source materials from both Mexico and the U.S. meaning that if you have a specific vision, we can deliver on it.  We have personal relationships with a network of handpicked "vendors" - better described as artists, artisans and craftspeople to make sure that your event is uniquely your own.

- We can offer to be your bridge – between two different cultures and different concepts. We both speak Spanish.  

- We are flexible and can tailor our services to your needs.  We work on both a consultation and package basis.  We work independently and together and offer discounts on our services when you book us together. 

- We specialize in designing non-traditional weddings, bachelor/ette parties, birthday celebrations, family reunions, proposals, baby showers and creative events for small businesses and corporations.  

Please use the contact form to inquire about your event's specific details and pricing. 

+ More
from 31 reviews
As good as it gets!
We hired Lauren and Nick for our Sayulita wedding and they are as good as it gets! They provided a feeling of ease and lack of stress throughout the planning process, and most importantly day of.

Lauren is incredibly organized, approachable, and throughout the process I never once asked myself "What am I forgetting?" I've worked in event planning a great deal, and she is top notch. Her design skills are on point, too. We wanted to incorporate as much local art and decor with a rustic/modern vibe. She nailed it - the wedding decor for our ceremony, dinner and lounge areas were beautiful.

When it came to the dance party, Nick is the best wedding DJ we've ever heard. In addition to being nervous about the typical wedding dance party scenario, my husband and I have an eclectic taste that will have you listening to Lil Wayne one minute and Johnny Cash the next. Nick balanced it out, played all our favorites, and some how managed to time everything impeccably. Thank you Lauren and Nick! Our wedding wouldn't have been the same without you.
[Read more]
Experienced: May, 2017
Lauren & Nick (Nicoella) are THE BEST EVER!
We got married in Sayulita last month and as I sit here to take time to reflect back on the wedding planning process and the wedding day itself I can't find the perfect adjectives to describe how thankful we were to have Lauren and Nick's help along the way because everything feels like it falls a little short of capturing how amazing they were.

So I'll tell you our story....I budgeted a $15k wedding for nearly 100 people. We wanted bare bones help because I am very type A, fairly organized and a do-it-yourselfer. I thought I could tackle all of this alone but I also had a very specific vision and wanted everything to look and flow perfectly on the wedding day. We reached out to Lauren and Nick 8 months before our wedding. They were flexible and supportive in hearing and working with our budget. Lauren was SO organized, attentive and easy to talk to that by a month or two later I fully trusted her to initiate and carry out any task I sent her way despite being a total control freak in most other events. Lauren returned all of my e-mails within hours, she went shopping for us and found cuter stuff than I could have ever found. She went above and beyond that and expanded on our vision and would go shopping and send us pictures of things she found that we thought we might like (we always did). She charged us only the purchasing price (so reasonable). Lauren met us the day before the wedding and I handed her a bunch of crafts I brought from the states for decorations.

Then... on the wedding day I started the day with a fever (don't worry it went away) but I was so tired and weak that I wasn't able to finish any of the morning wedding day tasks I had intended to. I could barely check my phone. I felt like crap thinking I dropped the ball on getting last minute details implemented but when we walked into the venue I started crying because it was the most beautiful set up I'd ever seen. Lauren worked with our florist and absolutely knocked every decoration and design element totally out of the park - it was like she read my mind! (and this is coming from someone who has unfairly high expectations and can be mildly judgmental when those aren't met). Not only was it beautiful but Lauren didn't text me once that day (trust me you want this on your wedding day) - she was so mindful, helpful and supportive that I will always feel in debt to her for how happy we were and how light and burden free we felt on our wedding week and wedding day.

Nick was so relaxed and awesome and totally brought the party on the wedding night! We are getting married about 3-4 years after all of our friends so everyone has been kind of wedding'd out the past year or so... you know ... the good old irish goodbye at 9:30 as soon as the cake is cut kinda thing. But Nick's jams and Lauren and Nick's facilitation of the flow of the night kept the energy up and flowing and we had a huge group closing down the dance floor after midnight!

Lauren and Nick are attentive, completely trustworthy, super talented and hard working. They know exactly what details to anticipate so you don't have to rack your brain at the last minute trying to consider all of those elements so you can do more important things like enjoy quality time with your partner, family and friends. Most importantly Nick and Lauren are great people. They do this work because they love seeing and supporting love and community.

Even though our goal was to have a 15k wedding (which we successfully executed with the help of lauren and nick) we would have given them another few grand at the end of the night if we had the extra money because you can't put a price on happiness and their support on our wedding day made us so incredibly happy.

We would HIGHLY recommend Lauren for any event or space that you want made to look gorgeous. We DEFINITELY recommend Nick for any party where you want your dance floor poppin. And we ABSOLUTELY recommend this married duo for your wedding day.

Love, Mal & Whit
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Experienced: April, 2017
Best wedding ever
My now husband and I had the dream of getting married in Mexico (Sayulita) and Lauren and Nick made that dream real. We are from LA and both really picky when it comes to design and music and Lauren and Nick absolutely nailed it. Lauren is incredibly detail oriented and by the time we got close the wedding, everything was done (as the bride, people kept asking me to help and I kept saying there was nothing to do!). She planned and designed the wedding and a welcome party with two completely different themes for 100 people and made it very easy. We trusted her and she would provide us with ideas and options and all we had to say was yes or no. She has great style -- everything was even better than we could have imagined it to be. Nick was also really easy to work with - we sent him our ideas for music and he took it and ran with it. Our guests are still raving about how it was the best wedding ever! We can't wait for the photos and to visit Sayulita and see Nick & Lauren again! I definitely recommend working with them - everything was tip top quality but they were still respectful of our budget.
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Experienced: March, 2017
Dynamic duo!
My (now) husband and I had the pleasure of working with Lauren and Nick for our recent wedding in Sayulita. They were both so great to work with! Lauren is incredibly detail oriented and her designs are beautiful. We solely communicated through colorful emails and Google docs which I thought was helpful because it allowed my groom and I to review the details and get on the same page (which can be difficult). We were lucky to have a friend manage our coordination needs and Lauren's incredible design eye and vendors to execute our Big Day. We had not seen anything person or even visited Sayulita prior to our wedding. We put all our trust in these 2 ladies and they executed a Welcome Dinner and ceremony/reception more beautiful than we could possible imagine. Lauren responded to emails quickly and followed up on any requests we had; she answered LOTS and LOTS of our questions. She really made us feel as ease. (So at ease that all of my co-workers were commenting on how relaxed I was during the whole planning process!) It was truly such a joy working with Lauren!

Also, DJ Nick can't be ignored. This duo is unstoppable. Nick was also quick to respond to emails and definitely played to our crowd and mixed in the songs we requested. Our guests were dancing all night! We have been to a lot of weddings and Nick is the BEST DJ to keep crowd dancing and the party going. We were so lucky to have these two!
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Experienced: March, 2017
So happy I found Nicoella!
Lauren and Nick are wonderful at what they do, and wonderful to work with. I found Lauren after looking for someone who was familiar enough with the Punta Mita area to execute, but also could understand my California aesthetic as I wanted something very elegant. My fiance and I are very particular, and she never batted an eye, instead working to source what she could locally and getting creative about what we needed to look for elsewhere. Lauren is a very direct communicator, which is extremely helpful in the wedding planning process. You know what you are getting with her, and she is very comfortable taking charge and directing people. If I changed my mind 100 times, she was patient, but if I asked her to make the decision for me she was also very confident in doing so. Not only did Lauren come through in every way possible on the day of the wedding to make the design everything I wanted it to be, she was a very calming force when my nerves were at their peak. She made me feel that everything was under control, and that my job was just to enjoy myself and take it all in.

My fiance is extremely opinionated and meticulous about music, and finding someone that he trusted to DJ our wedding was one of my biggest concerns going into the process. I was so relieved when we found Nick. I shouldn't even call him a DJ as I feel like that lends itself to the cheesy wedding DJs that everyone is used to (and that we were terrified of!). Nick is just a laid back guy who gets what good music is, and knows how to get people on the dancefloor (young and old, which was important to me). He worked with us to learn our taste and create playlists with us, so that we were comfortable on the big day. Nick is the opposite of cheesy or canned...he makes each of his events unique to the couple, and that meant so much to us. Everyone said their calves hurt the next day from so much dancing, which was exactly what we wanted!

Can't say enough good things about Nicoella!
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Experienced: January, 2017
They made our wedding dreams come true!
We knew we wanted to get married in Sayulita before we had ever even been there, but knew we would need a coordinator to set things up and hold our hands through the process. Lauren was the perfect fit for us! From our first conversation with her we knew she would be easy to work with and would execute our vision. She has fantastic attention to detail and helped us keep to our budget. People kept asking how we were handling the stress of wedding planning and we kept saying "what stress? Our coordinator is amazing!" Having help with design was incredible too. We wanted to have a wedding that embraced the vibrant culture of Mexico, and she kept every detail as local as possible. She is a true professional with a really fun spirit. I can't say enough good things about her! This review would be too long!

Pretty much our top priority for our wedding was a kick ass dance party, and Nick executed that dream perfectly. We sent him a playlist of our style and told him to make any additions he saw fit, and he made it even better than we could have imagined. We had a pretty eclectic mix including some Latin music to get our Peruvian family dancing, and he helped us keep the dance floor occupied the whole night.

I know a lot of people try and save money by not hiring coordinators and DJs, but I will tell you this team is absolutely worth every penny. Save money somewhere else, because you will not have wedding stress if you hire them.
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Experienced: November, 2016
Ten stars for Lauren & Nick!
Having Lauren plan our daughter's wedding was the best thing we ever did! She was amazing and so comfortable to work with! She took an idea and ran with it. We couldn't have asked for a better or more talented coordinator.
The day turned out perfect and was exactly what Erin & Mat had asked for. The display of the catrinas and the family photos especially took my breath away! The setting was at Don Pedro's palapa and it couldn't have been a more beautiful setting.
Lauren was super attentive to any of our needs. She had great suggestions and eased my mind whenever I had a concern. She is darling, proficient, has amazing attention to detail. She stayed the entire night (and even looked like she was enjoying herself).
Nick was an amazing DJ. He played exactly what the crowd wanted.....and even got the father of the bride dancing (I Come From a Land Down Under).
We loved every minute of the day & night and it was PERFECT in every way! Thank you so much, Lauren & Nick!
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Experienced: November, 2016
DJ Nico is incredible.
I cannot begin to say how thankful I am that I came across DJ Nico when planning my wedding at Casa China Blanca. After just a few emails and a conversation over the phone, I was completely blown away by his music playlists both during dinner and for dancing afterwards. I had multiple guests come up to me and comment on the music during dinner, and then he proceeded to keep the dance floor going all night.
As I told Nick, I felt like he was inside my head reading my mind. Song after song was one that I loved, and this all happened after making a conscious choice to give him very little direction and have him do what he does best - which he did!!
Thank you Nick, again, for making the best day of my life even better than I could have imagined!!
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Experienced: October, 2016
Amazing Designer and DJ - Best Decision we made!
I cannot say enough about Lauren and Nick. Lauren seamlessly executed my design vision for both my welcome party and my wedding. She was extremely responsive, organized and helpful through the entire planning process, making sure that we were on track with budget, rentals and everything in-between. I really relied on her for design expertise and she pulled through each time! When I finally met Lauren in person, I was as if I had known her forever! She is so nice and calm! The day of both evens I cried after I saw my tables, lounge area, flowers and every single detail. I could tell she put so much thought and care into the design and really cared.

Nick was such a pleasure as well - he was not only so nice and respectful, but he made sure that the dance party never ended. He was really good at reading the crowd and making sure that he was playing songs to keep guests going! All of our wedding guests commented on what a great job he did and how much fun they had! He was very helpful during the ceremony in helping my cousins get set up with their sound system since they were playing and singing while I walked down the Aisle.

Both Lauren and Nick are a dynamic duo and were the best investments we could have made to ensure our big day translated the feeling and vibe that we wanted.

Thank you Nick and Lauren!!
[Read more]
Experienced: June, 2016
Best Decision We Ever Made!
Lauren: We learned very early on that planning a wedding from far away is not easy, especially given the fact that we love details and all communication was via email! Our ideas were all over the place and we needed help. Lauren was the best thing that ever happened to us! She took all of our crazy ideas and streamlined them into one theme. Not to mention, she made something that is typically stressful a very fun experience. She helped with every decision including attire, invites, decor, layout, floral, and most of all, the most beautiful altar. If we couldn't find what we needed, she made it! I would send ideas and she would execute beyond our wildest dreams AND in-line with our tight budget! She helped with all three events we threw, welcome party at La Terrazola, rehearsal dinner at Teitiare and wedding at the Palapa. Her eye for detail and overall sense of style was better than we ever expected. Our guests were extremely impressed with each of our events and are still talking about it to this day, as are we! Everything turned out better than we ever expected and we will never be able to thank Lauren enough!!

Nico: Picking the right DJ is an extremely important task as they really control the flow of the night and the dance floor and having a fun dance floor was really important to us. We had been to a few weddings where this was done poorly and it was bad! Nico honestly nailed it! We sent him a list of 50 songs we liked but he definitely read the crowd and knew exactly what to play to get everyone back on the dance floor if it started getting even a little slow. We danced for hours and it was honestly the best party of our lives. He was really nice to our guests about song suggestions, very communicative leading up to the event about what we needed and there were honestly no issues. He was amazing and we highly recommend him.
[Read more]
Experienced: December, 2015
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Owner/Manager Name
Lauren & Nick
Nick Challed (nico) and Lauren Toker (ella) met and fell in love on a dance floor in 2001. Nick was DJing and Lauren was dancing. Five years later, while traveling around the world together, we got engaged. Inspired by our experience designing o...[Read more]

Nick Challed (nico) and Lauren Toker (ella) met and fell in love on a dance floor in 2001. Nick was DJing and Lauren was dancing. Five years later, while traveling around the world together, we got engaged. Inspired by our experience designing our own wedding, we decided to merge our creative talents to start an event design business. Thus, nicoella was born.We split our time between the two bays we have been lucky enough to call home for over a decade - the San Francisco Bay Area and the Bahia de Banderas in Mexico, in between Sayulita and Punta de Mita.We've been described by many as "salt of the earth" people. We appreciate good company, good food and organic beauty.

Price Range:
Hours of Operations:
8:00 AM to 5:00 PM
We don't keep standard business hours. Email is best form of contact.
USA/Canada Cell:
(Please mention Sayulita Life)
Mexico Cell:
(Please mention Sayulita Life)
Credit Cards
Full Bar
Happy Hour
In-Home Service
Out-of-Area Service
Reserve Online/Phone


Credit Cards
Full Bar
Happy Hour
In-Home Service
Out-of-Area Service
Reserve Online/Phone