“It’s not about money.” This is a phrase not often heard in our modern, high-tech, fast- paced world of today, and even in our little town of Sayulita because of its massive growth over the years from a sleepy little fishing village to a bustling tourist destination. However, when talking with Nick and Sebastian, the owners and leaders of El Centro Creativo, the Community Center for Sayulita, I hear this phrase genuinely articulated several times. And I know they mean it.