Meet Jose Cruz Rodriguez, affectionately known as "El Negrito," a beloved nickname that has become synonymous with his identity in Sayulita. With 64 vibrant years of life, he is not just a local; he is an integral part of the Sayulita community. His favorite place is going to Cerro del Mono, a special spot where he finds solace and connection with nature.

Jose Cruz is a proud entrepreneur and for the past 25 years he has been the owner and operator of "La Cubeta" together with his wife Carmen, a convenience store that has become a staple in the local community. This store, has served as a reliable source for everyday necessities, a gathering place for neighbors, and a testament to Jose's dedication and commitment.

In addition to his thriving convenience store, Jose has a piece of paradise at kilometer #5 in Patzcuarito, aptly named "Rancho Patzcuro." This ranch is not just a piece of land; it's a testament to Jose's connection to the land and his love for nature. On this idyllic property, he has cultivated a small farm, where the soothing sounds of clucking chickens and contented cows fill the air.

Rancho Patzcuro is more than just a piece of real estate; it's a reflection of Jose's dedication to his roots, his appreciation for the simple joys of life, and his desire to maintain a connection to the land. Whether he's tending to his store or nurturing his ranch, Jose Cruz exemplifies the spirit of hard work, community, and a deep love for the land that runs through his veins.

Among his cherished memories, "Dia de Los Muertos" holds a special place in his heart. It's during this festival that the vibrant traditions and rich culture of Mexico come to life, creating moments that he holds dear and close to his heart. Jose Cruz Rodriguez is not just a local; he is a living testament to the soul and spirit of Sayulita.